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...addition to advertising in the Hispanic media, Fox Searchlight launched a grass roots marketing campaign. The company partnered with Jarritos, a Mexican soda drink, to host 55 screenings in 11 cities, hit more than 20 film festivals and gave out 30,000 phone cards with the film on them, telling audiences that if they liked the movie, call someone and tell them about it. They also screened the film for the Congressional Hispanic caucus, Hispanic church leader Sam Rodriguez and some service workers' unions...

Author: /time Magazine | Title: A Hispanic Hit at the Cineplex | 3/28/2008 | See Source »

...ways of the steppe by a wise old Mongol herder was being devoured by hundreds of thousands of readers - government officials and students, traditionalists and bohemians, workers and business types. Huge Chinese enterprises like Lenovo, Haier and Huawei bought copies for their employees, and the book quickly spawned a host of self-help and management texts that claimed to be imbued with its spirit - works with titles like The Wolf's Way, Wolf Soul, The Cool Wolves, Think Like a Wolf and Wolf Strategy. Illegal reproductions of Wolf Totem, of course, were rampant. No one knows the exact number...

Author: /time Magazine | Title: Pack Man | 3/27/2008 | See Source »

Washington Memo Several State Department workers and contractors stirred national controversy by snooping through the confidential passport records of Hillary Clinton, John McCain and Barack Obama. But beyond those high-profile intrusions is a much larger government push to make everyone's passport data more readily accessible to a host of federal agencies. The same database that the prying workers peered into is being opened up to the Department of Homeland Security (DHS), the FBI, the U.S. Marshals Service and other federal bureaucracies. The stated aim: To tap into the records "for counterterrorism and other purposes such as border security...

Author: /time Magazine | Title: Dashboard | 3/27/2008 | See Source »

Perhaps the temptation to declaim on such a grand stage is too much to resist. And because the Olympics have become a sort of debutante ball for nations entering the global élite, governments must ask whether mere attendance confers a stamp of approval on the host. The boycott logic is easy enough to follow...

Author: /time Magazine | Title: Patriot Games. | 3/27/2008 | See Source »

...political setup appears doomed to failure, says Lahore-based political analyst and TV talk show host Haroon ur Rashid. "It seems that working between Musharraf and the new government will not be smooth. The dynamics of emerging politics may compel PPP and its allies to isolate Musharraf." If the new coalition can get a two-thirds majority, which it has demonstrated with the choice of Gilani as Prime Minister, it could move to impeach the President...

Author: /time Magazine | Title: Undoing Musharraf in Pakistan | 3/25/2008 | See Source »

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