Word: hot-air
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...precisely calculated risk he is taking on those fares, 15% less than competitors, is the only kind Branson, 57, has ever really taken. His autobiography reads like an adventurer's litany of near misses and narrow escapes from hot-air balloon crashes, storms at sea and unruly lovers. But Branson the accountant is unmistakable. He is methodical about risk and rigorously applies that principle to the diciest of industries, airlines. That's why, for example, Virgin America does not plan to have more than 100 planes--limiting itself in the first five years to the 30 largest U.S. cities, those...
...eternal, multifaceted, unresolved argument. Put one way, it's the debate between hope and pragmatism. Put another, it's the argument between liberalism and conservatism. In Episode 4, the two men watch a demonstration in France of a manned hot-air balloon. It's a small, perfect illustration of the ferment and unease of the Enlightenment. Jefferson is rapturous about the flight and all it symbolizes about human progress; man's bond to Earth is literally being severed for the first time. Adams is convinced the thing won't get off the ground. When the balloon takes off, Jefferson gloats...
PARIS Krug Champagne lovers should reserve their spot now for dinner on Krug's hot-air balloon, which is sailing around the world after an initial launch in Miami...
...balance your desire for daredevil adventure with the risk of death? -Mengqiao Wang, Ithaca, N.Y.As an adventurer, if I try to do something man has not done before-like cross the Atlantic in a hot-air balloon-I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, though, you've got to take calculated risks; otherwise, you're going to sit in mothballs all day and do nothing. Life is a helluva lot more fun if you say yes rather than...
MISSING There have been many perils Steve Fossett has handled fearlessly--plummeting 29,000 ft. (9 km) into the ocean in a hot-air balloon or realizing while flying solo that his fuel tanks were leaking. But with a "low threshold" for boredom, he pushed himself to a series of exploratory feats, most famously becoming the first person to fly around the world alone in a hot-air balloon, in 2002. "I don't like to be scared," he said. "I spend a lot of effort figuring out how to reduce risks." It is unclear whether such effort was enough...