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...golf stop the slump? Polegato insists that his customers have asked that GEOX create a comfy golf shoe. "Golf is a perfect environment for GEOX technology," he says. "You walk long hours, often on a damp surface, and in warm if not hot climates. Why suffer with your feet? In the third millennium, it is impossible that people still suffer from such a basic problem as sweaty, smelly feet." Right on, Mario. The problem for GEOX, however, is that the world's economy may stink even worse...

Author: /time Magazine | Title: Can a Golf Shoe Help GEOX Beat the Recession? | 4/1/2009 | See Source »

However, the league will clearly promote the technology while it's red hot. "I don't think there's any question we will integrate Twitter pre-game, half-time and post-game," says Antonucci. "We want to be known as a league that innovates and stays current with communication mediums. It's a way that our fans can get closer to the experience, closer to the athletes, and it's a low-cost way to do that, which is very important for a new league watching its bottom-line very closely...

Author: /time Magazine | Title: Is Women's Pro Soccer Really Coming Back Now? | 3/29/2009 | See Source »

...energy's exit and keep me from being relaxed. She does not understand that the last time I felt relaxed while I was naked was at 9 months old. But lying there under a sheet in the dimly lit room, chimes going off around me, a hot lavender-scented towel on my face, I do feel sort of relaxed...

Author: /time Magazine | Title: Spas Are So Yesterday | 3/26/2009 | See Source »

...view of a courtyard. But half of his space is on the second floor of the Russell Senate Office Building, and the other half is divided between two unconnected offices on the third floor, so his 19-member staff is always running up and down. Also, there's no hot tub. None of the Senators have hot tubs, but I still think that's wrong...

Author: /time Magazine | Title: Moving On Up: The Senate Shifts Offices | 3/26/2009 | See Source »

...Police Department's 1983 Drug Abuse Resistance Education (D.A.R.E.) school lecture program, grew into a national phenomenon that, by 2003, cost $230 million and involved 50,000 police officers. Partnership for a Drug-Free America launched a similarly memorable campaign in 1987 with an abrasive television ad featuring a hot skillet, a raw egg, and the phrase, "This is your brain on drugs...

Author: /time Magazine | Title: The War on Drugs | 3/25/2009 | See Source »

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