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...true for Joe Gebbia and Brian Chesky. Classmates at the Rhode Island School of Design (RISD), they moved to San Francisco a few years ago with the vague intention of starting a business. Their eureka moment occurred in October 2007 when a huge design conference decimated the supply of hotel rooms in the city. They decided to try their idea without mapping it out. (See which businesses are bucking the recession...

Author: /time Magazine | Title: The New Internet Start-Up Boom: Get Rich Slow | 4/9/2009 | See Source »

Traffic grew. Along the way, the guys listened to their customers, tweaked the site and got free press by arriving at high-profile events, like the 2008 Democratic Convention, that were suddenly short of hotel space. Tapping their RISD backgrounds, they designed fanciful Obama O's and Cap'n McCain's cereal boxes and sold $30,000 worth as collector's items, which kept them going. With their guerrilla lodging site and their cereal boxes, they got on CNN, on many local newscasts and in the New York Times and the Wall Street Journal. And their site grew - enough...

Author: /time Magazine | Title: The New Internet Start-Up Boom: Get Rich Slow | 4/9/2009 | See Source »

...owners have expanded the original grounds through the acquisition of a neighboring 16th century former convent. The buildings are located on a tranquil street a 15-minute walk east of the city center, where the hotel's discreet façade, distinguished by the Della Gherardesca crest above the portal, betrays little of the aristocratic grandeur within. However, the lobby - accessed via a courtyard bordered by a loggia and decorated with 15th century bas-reliefs of classical scenes - is a reminder of the magnificence that seven arduous years of restoration can bestow. So are the suites, which incorporate original frescoes...

Author: /time Magazine | Title: In Florence, a Palace Coup | 4/8/2009 | See Source »

...Palagio, the hotel's main restaurant, marries imposing decor (grisaille walls, lilac-and-white curtains, Murano chandeliers and neoclassical art) with upscale representations of local specialities (chickpea soup with salad of lentils and green beans, and roast pork with black cabbage flan). Guests can walk off their sumptuous meals by taking a stroll through the lawns, paths and copses that grace the 11-acre (4.5 hectare) garden, which was partly designed as a botanical garden for rare species. Nature's healing powers are also emphasized in the spa, where treatments are based on luxuriously scented herbal products from the Santa...

Author: /time Magazine | Title: In Florence, a Palace Coup | 4/8/2009 | See Source »

...between bites of an orange on a balcony in the fabled American Colony Hotel in Jerusalem, Tony Blair, ex-British Prime Minister and current mediator for the Quartet - the United States, Russia, the European Union and the United Nations - in the Israeli-Palestinian conflict, spoke candidly with TIME's Jerusalem bureau chief Tim McGirk about the obstacles to peace. Earlier, Blair had met with Benjamin Netanyahu, the hawkish new Israeli premier, who says he will keep talking peace but left open the question of whether Israel would accept a Palestinian state. "One thing I learned," says Blair, "is that...

Author: /time Magazine | Title: Tony Blair on Restarting the Middle East Peace Process | 4/8/2009 | See Source »

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