Word: hotelful
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Thanks to the consumer reviews on TripAdvisor.com, by the time I walked into my London hotel room, some 5,357 miles from home, I knew that I would be stepping my bare feet onto a heated green marble tile floor in the bathroom. Never having visited this small boutique hotel, I also knew the soap and bath products were Molton Brown, the names and expertise limits of each front desk staff, and that I should make the counter-intuitive move to pass on the scones at breakfast and head straight for the croissants...
...Economic theory states that perfect information leads to perfect competition. Assuming that buyers and sellers of goods and services act rationally on that information (a big assumption), decisions will be made based purely on value when all of the facts are present. In reserving a hotel room, if I can ascertain the detail, quality and price of every available hotel, my lodging choice is a matter of logic. Factors such as advertising and brand suddenly become irrelevant to my decision...
...Amazon.com began offering its visitors the ability to post reviews on available books, setting in motion a new phenomenon where everyone can easily become a critic. Other sites quickly followed, expanding reviews into music, products and services. Some of those sites, like TripAdvisor, which is dedicated to user hotel reviews, are demonstrating that this new wave of consumer empowerment is now mainstream...
...Claiming over 5 million reviews on 250,000 properties, TripAdvisor has risen to be the second most popular site, after Hotels.com, receiving over 3.7% of visits to the 5,307 hotel and destination websites in the U.S. Yet hotel reviews rank in 7th place among types of reviews searched for behind movie reviews, book and digital camera reviews...
...London hotel choice was right on the money; weeks in advance of arriving in the U.K., I knew exactly what I was paying for. Of course at the end of my trip I posted my own terse review: "The croissants rocked...