Word: hotly
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Dates: during 1950-1959
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After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...
Jennifer, the flagellant with fluorescent molars, is a new character. But her leering mother-in-law, who crouches by a hot-air register listening to the merry whack of belt on flesh, is an old friend from the first novel. So is Heroine Allison Mac-Kenzie, the girl author who writes by day and wrongs by night. Like Author Metalious, she produces a bestseller about a meretricious little New England town, and is all but drummed out of it by indignant neighbors. Her fatherly old publisher comforts her in the best way he knows how, and he certainly knows...
Author Langner's point is not that without clothes everyone would be too cold, too hot, or too bug-bitten to worry about such matters. Nor is it entirely that cops would look just like bookies-tattoos could take care of that. The author is a disciple of the late Psychologist Alfred Adler, inventor of the universal inferiority complex. It is Langner's extrapolation of the master's work that man clothes himself in order to feel superior-to the beasts by hiding his apparatus for procreation and excretion, and to other men by putting...
There's a long hot movie at the Brattle. Mellow music, vibrant color, and a steamy setting all push up the thermometer, so don't dress too warmly...
...Long Hot Summer ends as it begins--with Eula and her husband romping off to bed; but now everyone's happy, for similar sounds of merriment come from the two adjoining bedrooms, Clara's and Will Varner's (oh yes, he got a new bed-mate also...