Word: hotpoint
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...Electric Range 1910, by Hotpoint...
...year-old salesman, Richard Meeker. "I used him as a way to get out of the house," Mary confesses. "It was a pathetic reason to get married." Soon after the Meekers' son Richard was born, Mary landed her first dramatic television role. It was Happy Hotpoint all over again. As the velvet-voiced secretary on Richard Diamond, Mary was invisible, save for her hands and legs...
...thrift theme is also bobbing up in ads for durable goods that economy-minded customers might be expected to put off buying. Ads for Hotpoint appliances now boast that they "give you more than you pay for." The marketers of Toro's lawnfighter, a grass cutter promoted as a convenience item, now include in their ads the pitch that "feature for feature, dollar for dollar, it's the best buy you can make." In an appeal to the austerity mood of corporations, Cessna notes in ads for its new 414 twin turbo engine business plane that...
...stop making them too, and Whirlpool Corp., after only four years of European operation, has sold plant and Pontiac brand name to French companies. British manufacturers have decided to do as the Romans do: Hoover's English subsidiary markets Zanussi-made refrigerators under a Hoover label, and British Hotpoint lets Zoppas make its washers...
Since Christmas, Hotpoint has laid off 500 refrigerator-production workers in Chicago. General Electric shut down its television-manufacturing lines at Syracuse for this week, idling 4,400. At Westinghouse's Metuchen, N.J., color TV plant, 600 employees have been laid off since December; the company's Columbus, Ohio, appliance plant has cut back from three shifts to one. The Federal Reserve Board reported last week that the nationwide sag in retail sales persisted in January, while its index of overall industrial production fell by a full point to 157.9% of its 1957-59 average. Factory orders...