Word: hotpoint
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...referring to debit and credit ledgers. Among U.S. companies, books have become so popular as sales tools that last year this category outstripped all other come-on devices except toys. More than 150 U.S. corporations-including Chrysler, Black & Decker, Weyerhaeuser, Phillips Petroleum, Carnation and G.E.'s Hotpoint Division-use books in sales campaigns. Last week the Aluminum Co. of America launched one of the biggest book campaigns yet. For 500 and an Alcoa coupon, it will send out a 310-page paperback called Mealtime Magic Cookbook, which contains hundreds of recipes for indoor and outdoor cooking-many specifying Alcoa...
Nine years ago Mary Tyler Moore was nothing, or more precisely, she was a two-inch pixy dancing in a Hotpoint stove ad. Then she got a job answering the phone for Richard Diamond, private eye. No one who saw her in the part will ever forget her, though he could not possibly remember her face. As sultry-voiced Sam, she was never seen above the thigh. And that shortskirted gam bit got her an audition for the part of Danny Thomas' daughter. She missed, but when Producer Thomas was looking for a wife for Van Dyke the next...
Realistically, Bloom concedes that he has already cornered about as much of the British washer market as he is apt to get. ("The two leaders-British Hoover and Hotpoint-have so much capital behind them that we couldn't move much farther.") In his new heater specialty, however, he faces virtually no effective competition. And some time in the future he plans to bring out a $118 dishwasher. "But the British aren't ready for this yet," he cautions. "It's too modern...
...consumers in the market for "white goods" (refrigerators, washing machines, etc.), the bargains last week were the best in many a moon. Hotpoint was so eager to unload that it had set up carnival-like displays around the nation, was giving away cokes, ice cream and balloons to kids who brought their mothers to the fair (next week, the kids can trade their mothers for space helmets). Whirlpool has cut distributor prices 6% on some refrigerator models. General Electric has stripped trim off other models to sell them as cheaper "economy specials." The industry was hustling as quickly...
Actual industry sales of major appliances are running 4.2% behind those last year, estimates Hotpoint, and that was the second-best year in the industry's history. Main reason for the cutbacks now is excessive dealer inventories. The manufacturers overproduced and the dealers overstocked last fall in anticipation of the steel strike. Now dealers want to reduce their inventories before reordering. Since retail buying is holding up fairly well, most appliance makers expect a pickup in orders the last half of the year as dealer inventories drop...