Word: hottest
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...depict blonds because they represented the Western good life, are populated by blacks, Asians and Latins. "Japanese consumers now want to see somebody unique and somebody they can easily empathize with," says Hidehiko Sekizawa, senior research director for Hakuhodo, Japan's second & largest ad agency. In France the two hottest commercials of the summer, for Schweppes and Orangina, featured Brazilian music and casts of brown-eyed, mixed-race beauties...
...hottest buzz word on Madison Avenue is fast becoming perestroika. The latest sign of Soviet chic: Moscow unveiled an ad campaign last week to lure U.S. business travelers onto Aeroflot, the national airline. Created by Miami's Kelley Swofford Inc., the ads tempt Americans with "perestroika perks" ranging from complimentary nights in a Moscow hotel to a free Mont Blanc pen "to sign your deal with the Russians...
...Forest Service defends the logging on the ground that the timber industry is vital to the Western economy. But conservationists counter that too much of the ancient forest is already gone and the destruction should stop. Thus the forests have become the hottest battleground in a broader war between the forces of economic development and the armies of conservation being waged from the wetlands of the East Coast to the oil-stained shores of Alaska's Prince William Sound...
...thought Garbage Can Kids were disgusting, get ready to gag again. One of the hottest new novelty candies is Boogers, a gummy-type, fruit-flavored candy shaped like -- you guessed it -- the blobs that obstruct nasal passages. Since its introduction last year, the gross-out confection has grossed $2 million in sales (cost: 40 cents a pack). "It's the most successful introduction we've ever had," says John Sullivan of Confex, in Shrewsbury, N.J., which distributes Boogers. "It's quite a good candy," he unapologetically insists...
...demise of Fruehauf dramatizes the problems that could befall a growing number of leveraged buyouts as the U.S. economy softens. Touted as one of the hottest financial plays of the go-go 1980s, LBOs zoomed in annual volume from about $250 million in 1980 to nearly $45 billion last year. The buyouts included household names like R.H. Macy, Beatrice, TWA and Safeway Stores. In such deals an investor group, often headed by a company's own executives, uses bank loans and high-interest junk bonds to buy a firm and take it private. Almost without exception, the group immediately slashes...