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...economy, is now swinging away from state solutions. The new Rational Expectations school, led by the University of Chicago's Robert Lucas and the University of Minnesota's Thomas Sargent, emphasizes that government policy initiatives often do more harm than good, creating more inflation than economic growth. The hottest topic among Washington economists is the "supply side" theory. It maintains that Keynesian policies placed too much emphasis on stimulating consumer and business demand and paid too little attention to stimulating the production, or supply, of goods and services. Supply siders, such as Senator Lloyd Bentsen and Michael Evans, the president...
...storm rages over recruiting in the Ivies. Yale president A. Bartlett Giamatti evoked inestimable emotion nine days ago when he called for tight restrictions on recruitment. But Harvard response could be characterized as tepid at hottest. President Bok said he sympathized with the the general thrust of Giamatti's proposals. And Fred Jewett, dean of admission and financial aid, said Giamatti's advocacy of limiting recruiting to on-campus visits was Harvard's traditional position--until two years...
...sugar and poor in nutrition. The naturals' market has shrunk from 10% in 1974 to the current 3%. Fortified bran-based cereals, helped by studies showing the health benefits of high-fiber diets, have replaced the natural products. Quaker Oats' Corn Bran is now one of the hottest new cereals on the shelf, while Ralston's Honey Bran and Kellogg's Most have also appeared in the past year. To hit even smaller segments of an increasingly fragmented market, Kellogg is test-marketing high-in-iron Smart Start for women of ages...
...scene, of course, is fiction. No portable nuclear bomb awaited triggering; President Gaddafi, for all his Israelophobia, had taped no such doomsday threat. Yet for thousands of French readers the scenario seems icily plausible. The Fifth Horseman is France's hottest bestseller this winter only four weeks after publication. (The book will be published in the U.S. by Simon & Schuster in July.) Co-Authors Larry Collins and Dominique Lapierre (Is Paris Burning?, O Jerusalem) have so convincingly interwoven fact and fiction that the details of civilization's vulnerability to nuclear blackmail appear totally realistic...
...guaranteed advertisers an initial circulation of 750,000, but had to fall back to 500,000 (it is now 900,000). William Davis, president of the Times Magazine Group, meddled incessantly with the editorial product, and other Times Co. executives cringed in embarrassment. Ironically, Us had two of its hottest selling issues ever (both topped 1.1 million) in the past two months, and seemed close to carving out an identity as a more youth-directed version of PEOPLE (circ. 2.3 million). "I still don't understand why the Times Co. is so hell-bent on getting out," says Callahan...