Word: hottest
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...full-length slacks or, better still, skirts. Back in the swing, after a decade of use only by Boy Scouts and photographers, is the shoulder-strap bag. "Jiffy" coats-halfway between a coat and a jacket in length -are as popular as Beatles; favorite fabrics are stretchable wools, hottest pattern is houndstooth checks. "The coffee-shop look is out," says a Philadelphia fashion coordinator. "It's been replaced by the clean look." Boston and New York, headquarters for Ivy League shoppers, agree. Charles Stanwood, divisional merchandise manager of New England's mammoth Jordan Marsh, claims campus fashions...
...which everyone plays to see who can damage education most by saying they are attempting to improve it." But the P.A.T. protest proved that Negro militants no longer hold an exclusive franchise on pressuring school officials through destructive boycotts, and the argument over school desegregation has thereby reached the hottest point yet. Moreover, with both Senate candidates, Republican Kenneth Keating and Democrat Bobby Kennedy, cautiously lining up with the whites, the embattled Board of Education has lost political support...
Ford's Mustang, introduced only last April, has become one of the hottest selling brand-new models in history. In August's second ten-day selling period, it ranked in third place among all auto sales for the first time - behind only the standard Chevrolet and Ford. And it is still galloping. Last week Ford announced that Mustang sales in August reached 35,299, the highest for any month. Sales so far: 132,905, which have provided the extra horsepower to boost Ford's share of the total auto market by one and a half points...
...then in the final race of the preliminary series, Constellation's helms man Eric Ridder was replaced at the wheel by Bob Bavier, 46, advertising manager for Yachting Magazine and long known as one of the East Coast's hottest sailors. All of a sudden the crew seemed to come together, and the big white boat started to move. Constellation had a 100-yd. lead on Eagle before fog rolled in to cancel the race. Bavier was back at the helm when the sloops met again in the New York Yacht Club cruise races, which do not count...
...growing fatter on-of all things-diet drinks. With Americans consuming an average of 227 bottles each per year, the soft-drink bottlers have upped their sales 64% in the last five years, to a record $2.3 billion. Sales are expected to rise another 10% this year, and the hottest item in the boost will be the diet drinks, which are expected to go up at least 50% above their 1963 sales of $200 million. More than two dozen diet drinks are fighting for a share of the growing market...