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...system of classifications. Tequila that has been aged for two months is known as reposado; if it spends more than a year in the barrel, it's classified as a?ejo. The other popular designation?gold?refers to tequila that is flavored with caramel. One of the hottest new brands on the market, XXX Siglo Treinta, is a gold. If that's not to your taste, try El Diamante del Cielo, a rather new and fashionable white tequila. And this time, you can pass on the salt and lemon...
...system of classifications. Tequila that has been aged for two months is known as reposado; if it spends more than a year in the barrel, it's classified as añejo. The other popular designation - gold - refers to tequila flavored with caramel. One of the hottest new brands on the market, XXX Siglo Treinta, is a gold. If that's not to your taste, try El Diamante del Cielo, a new and fashionable white tequila. And this time, you can pass on the salt and lemon...
Owen Wilson voices Lightning McQueen (as in speed and Steve), the hottest rookie on the circuit, and doesn't he know it! He's got drive, heaven knows, but no perspective. Who needs friends, or a pit crew? He's a one-man show! Ka-chow! Lightning's main rivals in the movie's opening race are "the King" (racing legend Richard Petty), who's going for one last win before he retires, and a dirty-driving mug named Chick (Michael Keaton), who's so rotten that one of his sponsor decals reads htB, for Hostile Takeover Bank...
...time. In 1994, an unmarked van pulled up to the Citrus Bowl in Orlando, Fla., before a match, recalls Jeffrey Bliss, chief marketing officer for World Cup '94. The driver dropped off about 150 free Nike caps--JUST DO IT, BRASIL, they read--which soon became one of the hottest items at the event. In France, Nike's "Tour de Foot" caravan brought free clinics to some 50,000 kids around the country, and the company set up a 70,000-sq.-ft. interactive "Nikepark" in northwest Paris. British Marketer OMD found that after the '02 World Cup in South...
...imprints of each World Cup nation--bright orange for the Netherlands, green and white for Iran--in the hope that they become collector's items. "There are endless opportunities for upsell," says Dan Manson, president of Soccer Post, a U.S. specialty soccer retailer. Manson calls the Tunit his hottest product...