Word: hought
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Dates: during 2000-2009
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...Bull, Saga's group marketing director, says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director of Millennium, a British ad agency that specializes in selling to oldsters...
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