Word: houghtons
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...CRIMSON, Life. and McCall's all greeted The Harvard Strike by four reporters from WHRB. Harvard Radio (Boston: Houghton Mifflin, $6.95, paper $3.95) as the clearest, most factual and complete, exposition of the events of April 1969. Nonetheless, the CRIMSON said, " The Harvard Strike has a flaw: much of it is unreadable. Through a number of verbal and conceptual errors, the authors have smothered parts of their story in gooey, impenetrable prose. 'Boring' is too simple a term for the complex problems that plague the book, but readers may find the effect the same." Alumni with a truly unquenchable thirst...
...publishers, American Heritage Publishing Co. and Houghton Mifflin Co., expect to move another 610,000 copies this year. Last week, capping one of the most successful book promotions in history, they sold the paperback rights to Dell Publishing Co. for $750,000, an exceptionally large soft-cover advance. The paperback edition will cost 75? and contain 55,000 words, compared with 155,000 in the hardcover dictionary, which sells for $7.95 in plain covers and $12.50 in deluxe binding...
Happy Graduation. In a rare use of television by the book trade, spot commercials bobbed up on Today, Tonight and other shows. Viewers were offered an unusual trade-in deal: If they bought the new book, they could send their old dictionary into Houghton Mifflin and get $1 back. The book's editor, William Morris, a onetime salesman who had a brief fling in summer stock, agreed to stay on after his contract expired and help with the promotion. He grew a silver Vandyke beard and plugged the book in a three-month whirlwind of appearances...
...Businesses will also join in tomorrow's rally. Nearly 200 employees of Houghton- Mifllin Publishing Company will march from the Boston Common and join the march to Harvard. Little Brown Co. will also send employees to the rally...
...Houghton Mifflin: $6.95 hardbound, $3.95 paperback...