Word: hour-long
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...seer ("Udall is poetry-struck," says Frost). Frost chatted with schoolchildren, appeared on TV, talked poetry into the night with young Russians at a cafe while a jazz trio blared away. When Frost suffered a stomach upset, Khrushchev sent over two doctors, then came himself for an hour-long discussion of U.S.-Soviet rivalry in the years to come. Khrushchev told Frost: "We've seen the last war we're going...
...vigil or prayer that took place during the hour-long bus ride must have succeeded, for the rain did cease to let an overcast sky light the festivities of the dap. The avid golfers immediately took off for the dark green slopes, while some warm-blooded youngsters headed for the outdoor pool. The liquor tent, however, with its 16 bartenders, kept the rest of the crowd pleasantly relaxed for the remainder of the morning...
Casting a statistical horoscope for the U.S., Treyz came up with the none-too-startling fact that the Great Mass Market lay in the "young postwar families who want excitement." Treyz's pioneer entry into the mass-excitement field was Maverick, an hour-long western. He flew to Hawaii personally to sell the show to Henry J. Kaiser, and soon bullets were ricocheting merrily off mantelpieces from coast to coast. Treyz's first great masterpiece of programming, however, came with 77 Sunset Strip-the series that gave Edd ("Kookie") Byrnes and his pomade-raking pocket comb...
...Tour. Back in Washington next afternoon. Jackie Kennedy, along with some 45 million other Americans, settled down to watch herself in action as guide to CBS's Charles Collingwood on an hour-long White House tour that had been taped a month before. She had refused the services of a CBS makeup artist, wore a wireless microphone around her neck with the pack and battery concealed in the small of her back. Pamela Turnure, her press secretary, had been instructed how to adjust the mike if anything went wrong. Explained Collingwood later: "We couldn't have a technician...
...over a year, California Comic Stan Freberg has been delighting U.S. radio audiences with zany commercials featuring the so-called "Chun Kingston Trio" in such far-out "folk songs" as Oh, Handle Me Down My Walking Chow Mein. Last week, turning to television, Freberg outdid himself on an hour-long "Salute to the Chinese New Year." In his shrewd parodies of familiar television fare, Freberg so amused the critics that they genially forgave him for turning the program into one long plug for Chinese chow, capped by the slogan: "Buy two cans of our chow mein...