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...billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...

Author: /time Magazine | Title: Getting on Board | 4/3/2006 | See Source »

...want to make sure that none of your roommates are home before you experience Michael Bolton repeat hour, because you will probably be mocked relentlessly (both to your face and behind your back to everyone in your dining hall) if they hear your new love of M. Bolton. Whatever. Sometimes you just have to love your “repeat 1” setting and go with it. Turning it up loud enough to cover the taunts and laughter of your roommates may help...

Author: NO WRITER ATTRIBUTED | Title: Dear Molly: Thesis Love | 4/3/2006 | See Source »

...Morgan was wearing a Harvard t-shirt, and the white cotton had quickly acquired a coat of dust. He’d been cleaning Smith’s home for more than an hour with six other Harvard students when Smith asked, “What’s the name of y’all’s group...

Author: By April H.N. Yee, CRIMSON STAFF WRITER | Title: Volunteers Give Hope To Gulf | 4/3/2006 | See Source »

Bolten can be tough. And some staff members fear that the family friendliness of the West Wing may disappear under this bachelor workaholic. This is a White House where rush hour is 6:30 a.m., but evenings and weekends are usually spent at home. Bolten routinely works until 10:30 p.m. and is often seen around the complex on the weekend in jeans, tennies and a favorite red plaid shirt. Some senior and mid-level staff members are uncertain about signing on for a new regime that could have the intensity of a campaign. Bolten will "expect everyone...

Author: /time Magazine | Title: Bolten Tries to Right the Ship | 4/2/2006 | See Source »

...their priorities in a way no other B-school course does. They are asked to keep a daily journal and attend an off-site retreat. Required reading ranges from classics like Creativity in Business to spiritual travelogues like A Search in Secret India. In one exercise, students spend an hour each day for a week helping someone else without expecting anything in return...

Author: /time Magazine | Title: Change Agent: B-School Buddhism | 4/2/2006 | See Source »

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