Word: hourly
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...launchpads go, a half-hour comedy is pretty economical. By the end of the first season of Hannah Montana, Cyrus was a star. Assuming the company spent about $600,000 for each of the 26 episodes, it cost Disney about $15.6 million to set her up. Three seasons, more than 8 million CDs, $225 million worth of movie tickets, two concert tours, a best-selling memoir and 15 million Hannah Montana books later, says Disney, she's worth billions of dollars to the company. Of course, the channel reduced its risk considerably by casting the girl it wanted to develop...
...them. FlyBy wasn't lucky enough to be one of them, but those who made the cut received an email shortly before midnight on Tuesday that asked them to pretend to be John Harvard bodyguards from 8:00 a.m. to 6:00 p.m. today, in one-hour shifts...
...probably should have known that it was time to quit once his bankroll had dwindled to $500. But at the time, playing it out seemed like a fine idea: lose it all or win everything back. The lights flashing from his computer screen, the adrenaline, and the late hour made the whole enterprise seem like a video game—with dollars as the points system. How simple it seemed. And yet, how perilous: his entire bank account gone in the time it takes most people to get a good night’s sleep...
...then coddling a nugget of curiosity until it blossoms into a sprawling research project. A few years ago, Ian decided he needed to understand economics, so he bought a batch of textbooks off of Amazon and EBay to work through. Most days, he says, he puts in an hour or so on Wikipedia. On a recent October afternoon, “William III of England” is open on his computer—just to look into some English history, he says. The accumulation of knowledge is like the gathering of currency: it works to your favor to have...
...slept, he reveals, when he was on duty. Stationed at night at the base, Hill was in charge of distributing and taking back ammunition at every change of guard. The guard changed every two hours, so Hill slept on a bed in his office for three two-hour increments each night...