Word: housedress
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Dates: during 1950-1959
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Trading Up. Every calculated change in Paris means more money spent. So fashion-bent have sewing women become that patternmakers have all but junked the simple housedress designs that used to be their bread and butter. What more and more women want is the kind of high-fashion Vogue patterns long sold by Conde Nast. The originals would cost perhaps $600, but-almost any woman can copy them for the cost of a $3 pattern and $50 worth of fine fabric (Vogue patterns even supply a Paris label...
White Swan has not always been a leader of nurses' fashion. It started out as a housedress manufacturer, got into the uniform business in 1921 after Boston's Wm. Filene Sons Co. asked it to adapt one of its stylish house dresses into a white graduation dress for a class of Boston nurses. Soon after that, White Swan's President Leo M. Cooper picked up a 300-dozen order for similar uniforms from a Chicago department store. That opened his eyes. By talking to nurses, Cooper learned that they were tired of staid, formless garments. Says Cooper...