Word: housedresses
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...dress is supposed to reflect a "sophisticated plicity." It is designed for the hand-screened cotton fabric from which it is made. (Ordinarily, a fabric is designed for a particular dress.) Marimekkos are sexy by implication rather than by cut. They belong in the never-never land between the housedress and the beach shift--or at least they did last season...
Trading Up. Every calculated change in Paris means more money spent. So fashion-bent have sewing women become that patternmakers have all but junked the simple housedress designs that used to be their bread and butter. What more and more women want is the kind of high-fashion Vogue patterns long sold by Conde Nast. The originals would cost perhaps $600, but-almost any woman can copy them for the cost of a $3 pattern and $50 worth of fine fabric (Vogue patterns even supply a Paris label...
White Swan has not always been a leader of nurses' fashion. It started out as a housedress manufacturer, got into the uniform business in 1921 after Boston's Wm. Filene Sons Co. asked it to adapt one of its stylish house dresses into a white graduation dress for a class of Boston nurses. Soon after that, White Swan's President Leo M. Cooper picked up a 300-dozen order for similar uniforms from a Chicago department store. That opened his eyes. By talking to nurses, Cooper learned that they were tired of staid, formless garments. Says Cooper...
Nothing Lah-de-dah. Above all there were the Kettles, Tobacco Readers who mismanaged a fertile farm and spent most of their time borrowing from the neighbors. Maw Kettle was a mountainously fat woman in a very dirty housedress. When Author MacDonald visited the Kettles, Maw shouted at the dogs to "stop that goddamn noise." Then she hospitably kicked a path through the dog bones and chicken manure. Author MacDonald staggered; her nose had been dealt "a stinging blow by the outhouse lurking doorless and unlovely" near the porch. Once she ventured to wonder why the Kettles...
Fighting for the return of the $2 shirt and the 98? cotton housedress, Chester Bowles last week led his Office of Price Administration into another skirmish. He ordered some 309,000 retailers' mark-up of clothing and some household furnishings prices frozen at March 19 levels...