Word: household
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Those demographics have spawned a marketing frenzy. Hispanic-targeted advertising more than doubled, to $3.4 billion, from 1997 to 2003, according to the Association of Hispanic Advertising Agencies. P&G spending has jumped 80% since 1997. Unilever, whose household brands like Surf detergent compete directly with P&G's, says it will triple its Hispanic advertising and promotional budget in 2005. General Electric, Telemundo's parent company, has identified Spanish-language TV as a strategic growth area. (Univision and Telemundo used to be the sole TV options. There are now 67 Spanish-language cable networks, from ESPN Deportes...
...thing, at major food firms niche brands are "only a small percentage of a much larger organization" and often get neglected, says Hain's new executive vice president, John Carroll. More important, the Kelloggs and Krafts of the world won't necessarily be able to translate their household names into success in the natural arena. It's no coincidence that you will almost never find the well-known parent company listed anywhere on the packages of their New Age offerings. "There is a credibility gap with these [brand name] companies as they try to represent themselves as healthy brands," says...
...Naruhito's comments were unprecedented in severity and directness, and they set off a flurry of speculation about who was making Masako so miserable. (Which was only fueled by a later announcement by the Imperial Household Agency that the unhappy princess had been diagnosed with an "adjustment disorder.") The favorite target of the press was the agency, the secretive bureaucracy that micromanages the Japanese royals, which is allegedly concerned that the 41-year-old Masako has given birth only to a daughter, Princess Aiko, who cannot succeed to the throne. The agency has gone so far as to request Emperor...
...stretch out beseechingly. Fifteen hundred miles away, they were setting the fires again in Tamil Nadu. Fueled by diesel oil, the flames were accompanied by the sound of popping skulls and stomachs. Subash, 25, watched. He, his brother and his mother, he said, were the only ones of a household of 14 to survive, climbing onto a roof terrace and forced to listen as their relatives screamed for help and drowned inside their house. "We buried and burned 300 yesterday," he said, "and 500 today." The family members who survived plan to leave the coast forever. "Since my childhood...
...Household Gods...