Word: household
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...these would sell in Chicago, New York and Boston," says Elliott Zivin, president of Koziol's U.S. distributor, Majestic. "But they're selling like crazy in Bogalusa, La., and west Texas." So much so that Zivin is bringing in 100 more plastic "blobjects"--another nickname--this year. Shopping for household items is no longer dutiful; it's part of a person's articulation of his or her personal style. Everything is an accessory. It could be coincidence that manufacturers started to think more about making household products fun not long after men started shouldering some of the burden around...
...vision is almost lovely enough to obscure the enormous mountain Microsoft has to climb if it wants to plant its flag on the $7 billion games business. Sony stands astride this pile of cash like Gamezilla, with a 60% market share; 1 American household in 5 owns a PlayStation. The next-generation PlayStation 2 sold 980,000 units in Japan in record time; a rock-star-style arrival in the U.S. is scheduled for this fall. Sony's new machine also has the advantage of being backward-compatible, meaning you don't need to throw out all your old PlayStation...
...didn't need to clip coupons to get a deal on Tide last week--or Pampers or Crest or Ivory. In fact, shares of Procter & Gamble, the maker of these top-selling household products, were marked down 30% in one breathless Tuesday morning on Wall Street...
...thing the brands can't offer, though, is growth. Most will be hard pressed to increase sales more than 5%. Sales at Gillette, considered an innovator, actually fell 2% last year, and the company is considering unloading its underperforming stationery and Braun household-appliance divisions. In Battle Creek, Mich., Tony the Tiger isn't feeling too great. In the face of lower-priced store brands, more nimble competitors and a decline in demand, Kellogg's core cereal business has got pretty soggy. Coke, which created more shareholder value in the past decade than most other companies, has so far spent...
Five-sixths of American households will receive a form of seven questions, asking for the name, age, sex, race, possibility of Hispanic origin, and homeowner status of everyone in the household, in addition to every residents' relationship to the person filling out the form. The form should take about 10 minutes to complete...