Word: household
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...only that, but the tiny competitor has often been successful. Since its founding in 1968, MCI has steadily chipped away at Ma Bell's lucrative monopoly in long-distance business calls. Now, with the help of American Express, it is aggressively entering the long-distance market for household phone calls...
...basis of its success in attracting 85,000 business customers, MCI is now going after private clients. Since last March, MCI has used sometimes stinging advertisements to attract 200,000 new household customers. Example: "If you're still using Bell for long-distance calls, you must be one of their major stockholders...
Inevitably, there were a few incidents of tasteless exploitation. A San Francisco executive of a supermarket chain suggested to store managers that they tie yellow bows around household plants, boost the price by $1.50 each, and tout them as mementos of the national celebration. At times too, the national euphoria passed the bounds of reason. Hand-lettered sign after sign along the parade routes proclaimed U.S. 52, IRAN 0, as if the release of the hostages represented an overwhelming American victory rather than what it was: the negotiated end to a prolonged national nightmare...
...Beanpot is the spotlight. Everyone comes to watch, from Ed King (when he's not governing) to Jim Craig (when he's not goaltending). Craig sat there unnoticed last week, watching the games that made him a household name around here long before anyone had heard of Neal Broten, Ken Morrow or Mark Johnson. That's what The Beanpot...
...Kramer--the suburban housewife who finds herself shrinking as a result of over-exposure to the many mysterious chemicals in the innumerable deodorants, detergents, dishwashing liquids, hairsprays, etc., that she can't live without--Tomlin is this year's model of Suzy Homemaker. Struggling to maintain an efficient, happy household, Pat Kramer is the confused, vaguely liberated woman; her license plate reads MS. MOM, Well-versed in pop culture and self-improvement jargon, Pat wants to be the Complete Woman, the mother-lover-maid with her own personal space and identity and everything else Phil Donahue's guests tell...