Word: householder
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Dates: during 2000-2009
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...Greenspan doesn't dictate long-term rates. So while his efforts have shaved a percentage point or so off the cost of auto loans and credit cards, they have done nothing to ease the burden of fixed-rate mortgages, the mother of all household debt. Even though housing sales have otherwise been a bright spot, stubbornly high mortgage rates put off many buyers and preclude millions from refinancing, which could save them hundreds each month. If you think a one-time tax rebate of $300 is tonic for an ailing economy, just think about what a monthly mortgage rebate would...
...researchers in universities, government labs and industry. Dozens or even hundreds of Ph.D.s might labor together to tackle a single problem--finding an elusive particle, say, or deconstructing a genome. On a project like that, it is hard to single out one researcher. Thus you will find very few household names among scientists today...
There was consensus, however, over the Seeds of Simplicity proposal to resurrect household chores. "My kids have friends who have never had to help empty a dishwasher," said Erin Fulham. "Once a week now, my 11-year-old makes dinner, and my eight-year-old does the laundry...
...chic, rather than boxy and utilitarian. Many of China's device makers mock Palm for producing a Michael Jordan PDA. Zhang, a savvy marketer, was the first Chinese PDA manufacturer to understand the role of whim and fashion in the industry. He turned his product into a household name with the help of a massive television advertising campaign featuring China's debonair movie heartthrob, Pu Quanxin. Zhang has also proved to be a clever distributor. He secretly installs a bar code in each PDA so when his reps visit retail shops, they can detect when distributors poach on one another...
...Your Life: Scenes from the American Indie Underground 1981 - 1991" (Little, Brown) catalogs the labors of 13 `80s bands with whom Nirvana and countless other `90s acts shared an aesthetic (distorted guitar with a minimum of studio effects, flannel), and without whom "alternative" would never have become a household word. It narrates, down to the homemade posters and tour van repairs, how they gradually built up an audience large enough to make record labels and critics take notice, so that Nevermind and other `90s albums could have a shot at mainstream acceptance...