Word: households
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...list produced a number of surprises. SC Johnson, which makes household products such as Ziploc, Raid and Windex, debuted on the list in the top 10. That can be chalked up to a recent ad campaign to familiarize consumers with the parent company's name and values, says Robert Fronk, a Harris senior vice president who oversaw the survey. Another newcomer: Goldman Sachs, which made the list for the first time, at No. 56, four spots from the bottom. "Here's a company that members of the public would never interact with suddenly on the list," says Fronk. Credit...
...count just about anything other than people. Census comes from the Latin censere, which, tellingly, does not mean count so much as estimate, and 2,500 years ago in Rome, people were already squirrelly about being estimated. The penalty for refusing to reveal how many people were in your household, how many slaves, how much livestock, was forfeiting it all and becoming a slave yourself. The Bible tells the story of God getting so mad at King David for ordering a census (granted, it was because Satan had talked him into it) that He sent a plague that killed...
...million for ads in 28 languages, a Census-sponsored NASCAR entry, hiring Marie Osmond to do outreach on QVC, $2.5 million for a Super Bowl ad and spots on Spanish radio and soap operas and Dora the Explorer. The ads are meant to boost the response rate, since any household that doesn't mail back its form gets visited by a Census worker, another pricey line item. In all, it will work out to about $49 per person, which makes you wonder whether the government should have just sent an e-mail instead of a packet that looks like junk...
...shared with the FBI "at the request of President Roosevelt, and that's how the Japanese were rounded up ... I'm not saying that that's what the Administration is planning to do," she said, but nonetheless she vowed that she'll state how many people are in her household and nothing more. Since participation is mandatory, this puts her in danger of committing a misdemeanor and being subject to a $5,000 fine. (See pictures of Robert Groves' career...
...support of tycoon Senator Manny Villar, a presidential candidate, who joined him on his Sarangani homecoming. On the campaign trail, Pacquiao has fewer bodyguards separating him from adoring fans and voters. Warming up crowds on the campaign trail are his wife Jinkee and mother Dionisia, a.k.a. "Pac-Mom," both household names in the Philippines who were largely absent from his previous campaign...