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Most online entrepreneurs, particularly the smaller players, are living the long-tail way of life. "Savvy Web marketers already know the value and the power of the long tail," says Sharon Housley at NotePage, a Massachusetts-based firm that makes wireless-messaging software for hospitals, banks and the military. By using less popular, more focused search terms, for example, NotePage is targeting small businesses as well as FORTUNE 500 companies...

Author: /time Magazine | Title: Change Agent: Long Tail's Tribe | 5/28/2006 | See Source »

Stewardess Mary Frances Housley threw open the door. Men & women rushed for it. One woman jumped with her coat on fire, tore it off and ran from the scene. Pretty, 24-year-old "Frankie" Housley stood by the door, coolly advising her passengers to "take your time." One panic-stricken woman crawled along the aisle away from the door and toward the nose of the plane. Another woman screamed: "Get my baby." Frankie could have jumped. Instead, she turned back into the flaming cabin...

Author: /time Magazine | Title: HEROES: Take Your Time | 1/22/1951 | See Source »

When the wreckage had cooled, firemen climbed in to bring out seven bodies­five women, two infants. One of the women was heroic Frankie Housley. She was found lying in the aisle with the body of four-month-old Brenda Joyce Smith in her arms...

Author: /time Magazine | Title: HEROES: Take Your Time | 1/22/1951 | See Source »

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