Word: houston
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Dates: during 1950-1959
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Bullock reckons that the median income of the Negro household in Houston has risen from $2,900 in 1940 to $4,016 today. One reason for the relatively high income is that Negro families frequently have more than one wage earner; one family in three has a second paycheck...
More Work. The survey found that Negro unemployment in Houston has dropped from 11% in 1940 to "less than 3% of those who want to work now." Moreover, there has been a migration from the low-paying countryside to the city in response to expanding employment opportunities. From 1900 to 1950, while the Negro population of Texas went up 58%, the number of city Negroes quadrupled in the state. They are also getting better jobs. In 1940, only 2.9% of Houston's Negroes were in the professions; today the figure is 5.2%, of which almost half are teachers. Another...
...Houston's prospering Negroes spend more for housing (mostly rent) than whites, less for clothing and autos. Still, 53.9% of the Negro households in the poll owned autos. (Their preference, in order: Chevrolet, Buick, Ford, Cadillac.) Negro personal savings, proportionately, are double the savings of Houston families in general...
More Potential. Houston's Negro is a prolific buyer of appliances; for each dollar spent on home furnishings, 54? goes for washing machines, stoves, refrigerators, air conditioners, etc. Seventeen of 20 households plan to buy more appliances or furniture this year. Among Houston Negroes, 40.6% families own vacuum cleaners, 85.6% refrigerators, 37.6% TV sets...
...Houston's Negroes still shy from some specialty products, not from lack of money, but because they have never felt the need for them, e.g., only 15.6% buy baby food. Concludes Pollster Bullock: "Because of its youth, its bettering education, its increasing life span (up to 63 for U.S. Negro males in 1950), the total Negro market has barely been tapped...