Word: houstons
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Dates: during 1980-1989
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Often the boss himself will grab the limelight and ham it up. Barry Ross, 43, owner of Houston's Superior Waterbeds, was watching a disk jockey tape a spot for his firm seven years ago when he got frustrated with the hireling's laid-back style. Recalls Ross: "I wanted an irritant to wake somebody up during the early morning." He grabbed the microphone and began wildly shouting out lines. "When the engineer played it back," Ross says, "it sounded so good that I told the deejay to go home." In one zany Fourth of July ad, Ross dressed like...
Despite their relative cheapness, goofy ads often deliver spectacular results. James McIngvale, 35, owner of Houston-based Gallery Furniture, was struggling to survive when he launched a madcap campaign in 1982. Although lacking in broadcast experience, McIngvale ad-libbed spots in which he blabbered as fast as he could for 55 seconds and then, in the last five seconds, leaped into the air holding a cluster of dollar bills while shouting, "Gallery Furniture really will Save! . . . You! . . . Money!" Since he first went airborne, McIngvale's sales have soared 1000%. Says he: "It saved the company...
...News Board: Julian C. Baker '88 of Winthrop House and Chicago, Ill.; Phyllida A. Burlingame '88 of Adams House and Katonah, N.Y.; Adam J. Epstein '88 of Quincy House and Orinda, Calif.; Casey J. Lartigue of Dudley House and Houston, Tex.; Michael J. Lartigue of Dudley House and Houston, Tex.; David M. Lazarus '89 of Pennypacker Hall and Broomall, Pa.; Benjamin R. Miller '89 of Thayer Hall and Baltimore, Md.; Mary E. Sarotte '88 of Mather House of Morristown, N.J.; Gregory R. Schwartz '89 of Canaday Hall and New York, N.Y.; Alan Z. Segal '89 of Canaday Hall and Vestal...
...second military guard attended the transfer of the Challenger coffins to the base mortuary, but no relatives of the crew were present. Most had been in Houston on Jan. 31 for the memorial service addressed by President Reagan. Each family now made its own arrangements to receive a crew member's casket...
...Angelo, Joseph N. Boyce, Cathy Booth, Dean Brelis, Thomas McCarroll, Raji Samghabadi, Wayne Svoboda Boston: Robert Ajemian, Joelle Attinger, Timothy Loughran, Dick Thompson Chicago: Jack E. White, Barbara Dolan, Lee Griggs, J. Madeleine Nash, Elizabeth Taylor Detroit: William J. Mitchell Atlanta: Joseph J. Kane, B. Russell Leavitt, Don Winbush Houston: David S. Jackson Miami: Marcia Gauger Los Angeles: Dan Goodgame, Jonathan Beaty, Jon D. Hull, Melissa Ludtke, Michael Riley, Richard Woodbury, Denise Worrell San Francisco: Paul A. Witteman, Cristina Garcia Denver: Robert C. Wurmstedt...