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...stock in a company that puts its name on a sports stadium, it might be time to think about selling. Fans of the Houston Astros flocked to Enron Field, and Tennessee Titans ticket holders went to Adelphia Coliseum for their home games--until earlier this year, when both troubled companies were unable to pay the millions of dollars required to keep their logos in lights. Dean Bonham, a sports-marketing expert in Denver who helps companies buy naming rights, says there are more than 60 multiyear naming deals in the U.S., worth a total of about $3.5 billion. Five...

Author: /time Magazine | Title: Global Briefing: Jul. 29, 2002 | 7/29/2002 | See Source »

...Peking University and an expert on domestic brands. Moreover, Xue says there is "danger ahead" because Nike has recently given endorsement contracts to Chinese basketball sensations Wang Zhizhi, who plays for the Dallas Mavericks in the NBA, and towering center Yao Ming, the No. 1 draft pick of the Houston Rockets...

Author: /time Magazine | Title: The Mainland's Sneaker King | 7/29/2002 | See Source »

...received a doctorate from Harvard last month, has done scholarly research on the first-year experience. She has also taught at a public high school in Houston and worked at a drop-out prevention program in Washington, D.C. through the Teach for America program...

Author: By Stephanie M. Skier, CRIMSON STAFF WRITER | Title: Assistant Dean Leaves FDO | 7/26/2002 | See Source »

...some ways, it's easier for people in their 50s and 60s than for those in their 20s and 30s to date, since they have been in a committed relationship before and know what is involved when it comes to marriage," says Houston psychotherapist Sarna Sunshine. "They're also now finding that society has fewer taboos these days about sex and older couples, even if they are dating after having been in a long marriage...

Author: /time Magazine | Title: Getting Back Into It | 7/22/2002 | See Source »

...taboo that has been relaxed is the one against an older woman with a younger man. Twice-divorced Sally Salners, 54, a Houston interior designer, says she receives support and encouragement from friends and family for her two-year relationship with her 33-year-old boyfriend, a sales consultant. They got to know each other when Salners helped him decorate his apartment...

Author: /time Magazine | Title: Getting Back Into It | 7/22/2002 | See Source »

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