Word: hovers
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...will the ads be effective? "The buzz on banner ads is really bad; they just don't generate numbers," says TIME Digital reporter Lev Grossman, noting, however, that interactive banners, similar to those Bush is using, have enjoyed the best responses and "hover times" (the amount of time a user spends on the ad before back-clicking to the original page). "It'll be interesting," Grossman adds, "to see if they're more interested when the message is from a politician, not some get-rich-quick scheme." One potential problem: While there's no way for the Bush campaign...
Amazon.com has a 50 percent discount on the three Harry Potter books, which hover at the top of its "100 Hot Books" list. Barnes and Noble has deducted 30 percent from the cover price, which is the store's policy for books on The New York Times bestseller list...
...course, the Red Sox lost. But not because of the Curse of the Bambino--the infamous mojo said to hover over Fenway Park ever since Babe Ruth was sold to the Yankees in 1919--or because of a pall of New England Puritan guilt, or decades of nerves frayed into vermicelli by the exploits of Bucky Dent or Bill Buckner. The Sox lost because two mighty players--Pedro Martinez, the best pitcher in baseball, and Nomar Garciaparra, the finest shortstop whose first name happens to be his father's name spelled backward, at least until there's a better shortstop...
...SKILL] They're stable and maneuverable. Can land on ceilings, fly backward and hover with pinpoint accuracy...
...race day private jets hover over the racetrack, waiting in heavy traffic to deliver high rollers to the nearby airfield. Al Copeland, 52, founder of Popeye's chicken, is up there waiting to join his family. Copeland is such a racing nut that he bought five race cars for his family and his 26-year-old girlfriend, and he rents out racetracks for private races...