Word: how-to
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...transition into seniority are being rediscovered and re-examined as never before. These are banner years for books about "the elder passage," as writer Robert Raines has labeled it. The spate of material ranges from guides on how to avoid the ravages of aging, to manuals on turning 50, to how-to books on dealing with aging parents and to--the ultimate boomer topic--volumes on death, the one transition that this most youth-oriented generation has been denying since...
Your article "Free Music Online" [PERSONAL TIME: YOUR TECHNOLOGY, Sept. 21] was a shock. It clearly implied that pirating music off the Internet is O.K. It is not. It is theft, pure and simple. Providing, as you have, a "how-to" guide compounds the offense by giving the weak and misguided a rationale for their infringements: "Hey, everyone is doing it. I learned how in TIME magazine." You really should know better. PETER R. HAJE, Executive Vice President and General Counsel Time Warner Inc. New York City...
...must be some kind of idiot. Or maybe a dummy. But at least there are plenty like you. Just check out the proliferating titles from the two giants of the how-to publishing industry. The burgeoning For Dummies series, which began with instructional books on software, now has 373 titles, ranging from Buying a Car for Dummies to Sex for Dummies (by Dr. Ruth Westheimer). With 50 million copies in print in 38 languages, sales reached $120 million in 1997, up 23% from the year before--a robust enough growth curve to allow parent company IDG to complete a public...
After generations of how-to books, the Dummies and Idiot's books seem to have caught on, thanks in part to the decade's obsession with faux connoisseurship--the need to know enough about Tuscan cooking or single-malt Scotch to not be an embarrassment at parties. But the blunt titles, with a wink at the reader, are a comforting reassurance that no one who picks up these books need apologize for having to start from scratch. "Would we have been able to laugh at ourselves enough to pick a book with the word idiot in the title...
...selling kits around the country, enabling anyone who could raise a few hundred dollars to launch a station with a transmitter powered by fewer watts than a light bulb, often covering a radius of only a few miles. Dunifer co-edited a book, Seizing the Airwaves, and mounted a how-to Website www.radio4all.org) When the FCC sought an injunction against his station (motto: "Turn On, Tune In, Take Over"), a federal judge in Oakland, Calif., turned the agency down on First Amendment grounds. "This is about free speech," says Dunifer, presiding at the guerrilla gathering. "The FCC excludes...