Word: how-to
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...Business also makes the American press its target in a how-to book by Herb Schmertz called Good-bye to the Low Profile. Schmertz is the public relations fellow who earns praise for Mobil Oil's sponsorship of public television's Masterpiece Theater and mixed notices for Mobil's disputatious ads in newspapers and magazines. He believes in practicing contentiousness on the press. His advice is often shrewd: "If there's something you want to hide, but are required to disclose, put it in a press release . . . Most journalists find it hard to take seriously what you give them willingly...
...Pornography is used as a recipe for gang and other types of rape, a how-to manual," Dworkin said. "We have empirical proof, real proof--the victims--that pornography creates hostility against women and causes physical abuse...
...youth training program. "I want to contribute to social change by being the last word behind a nonprofit organization," says Seale, 48. Where would the money come from? Believe it or not, from a cookbook, Barbecuing with Bobby, and possibly a barbecue video. "If Jane Fonda can drop 250,000 how-to exercise videos, why can't Bobby Seale drop a halfmillion of these things every barbecue season...
...Progress. The privately held firm will be purchased in a deal valued at $480 million. Along with Southern Living, the acquisition will bring into Time Inc.'s fold two other monthly magazines, Progressive Farmer and Creative Ideas for Living, as well as a book-publishing subsidiary, Oxmoor House, which markets how-to books and other illustrated volumes. Its authors have included James Dickey, Walter Cronkite and James J. Kilpatrick...
Despite the slow start, industry executives predict that how-to tapes will eventually catch on. "If you look at a bookstore," says Stuart Karl, president of Karl Home Video, producer of the Jane Fonda Workout, "best sellers make up 10% of the merchandise, and the rest is alternative programming--books on cooking, travel, self-help. The future of home video is the creation and translation of all these books to video." Observes Austin Furst, president of Vestron Video: "It's going to be a good business someday, but built brick by brick." All the industry needs now is a cassette...