Word: how-to
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...governorship of New York State? Political books are rarely written merely to enrich the intellectual content of bourgeois existence. Sen. Gary W. Hart (D-Colo.) did not churn out A New Democracy because he fancied himself a renaissance man, nor did Sen. Edward M. Kennedy '54 (D-Mass.) pen a how-to nuke freeze guide because he could only express his heartfelt convictions in mass market soft-cover...
Reagan's China trip is but another chapter in his how-to book on leadership by image manipulation. The President survives a bomb attack in Lebanon by invading Grenada, tempers anti-interventionist sentiment in El Salvador by staging marginally democratic election there, and turns the tables on criticism of his terrorist policies in Nicaragua by announcing a stepped-up anti-terrorist policy himself. Now China, but if you close your eyes, you can make it go away...
Under the mild satire, the book suffices well enough as a how-to guide for aspiring Yuppies from the provinces who desperately want to avoid appearing gauche in the big city. Having it both ways probably means that the authors will achieve a cardinal Yuppie goal: an income in six figures...
...book, which analyzes the successful management styles of such pacesetting companies as IBM, Procter & Gamble and McDonald's, has become a how-to manual for executives eager to put their firms on the fast track. It is Topic A in seminars, skull sessions and water-cooler chitchat. Excellence themes have suddenly turned up in the advertising campaigns of businesses as diverse as the U.S. Postal Service and Bloomingdale's, the chic department-store chain. On the lecture circuit, Peters and Waterman each command up to $15,000 an appearance...
...Little Richard Simmons, finding just the right comic fusion-effeminate yet macho-of the rock-'n'-roll screamer and the Liberace of aerobics ("Good golly, Miss Molly, you look like a hog!"). The next he is Velvet Jones, a pomaded pimp, with teeth like sheathed knives, huckstering his how-to books for young ladies, I Wanna Be a Ho and Exercises of Love. Now he is Tyrone Green, an illiterate convict lionized by radical chic for his vengeful poetry ("Cill My Lanlord") and moving with the mean swagger of a ghetto goon pulling off his toughest scam...