Word: how-to
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Cliches. In effect, The Last Landscape is a how-to book. It tells how to spot open land that is worth saving and how to save it. If anything, the job is easier than ever before. There is less undeveloped land available and a widespread respect for it-a reaction against the asphalt flats and dreary subdivisions that marked the great surge of postwar building. "Outrages are educational," says Whyte. Too, new state and federal laws designed to conserve open soace have been enacted, and many localities have devised ways of protecting or enlarging their holdings. Even subdividers have learned...
...book business, she thus distinguishes between reading books and nonreading books much as an alcoholic or a barman would describe bourbon and branch water as a drink and Metrecal as a non-drink-liquid food, perhaps. In any event, the nonreading category consists of two main classes, the "how-to" and the "self-help." After the Bible, whose varied editions and vast sales are beyond specific reckoning, the top sellers of all time among all books (see box) are Dr. Benjamin Spock's The Common Sense Book of Baby and Child Care and the Better Homes and Gardens Cook...
...festivals. Then there was the channel's Where's Jim Crow?, a weekly segment rooting out covert discrimination in the area. And, for a change of pace, there is pro basketball, a talk show with Author Kenneth Rexroth, as well as William Buckley's Firing Line, a "how-to" series on such subjects as skin diving and sewing, live chamber concerts, and an engrossing experimental show that examines far-out topics-for example, the people who advertise for sex partners in the underground weeklies. That program is called Nothing Goes Over the Devil's Back That...
...early 1950s, General Mills made the mistake of downplaying Wheaties' sports image, and sales fell sharply. Reversing itself, the company founded the Wheaties Sports Federation, made Richards its director, also began turning out "how-to" films on various sports. In addition, Wheaties has stepped up its sponsoring of major league baseball broadcasts. Wheaties' sales not only ended their decline, but have increased by 21% since 1958. For General Mills, the second biggest cereal maker (its other leading brand: Cheerios) behind Kellogg, that turnabout helped push annual earnings from $14.7 million to $23.3 million over the same period...
...will find waiting a small gift from the government of South Viet Nam: a compact do-it-yourself defection kit. Wrapped in vinyl, it contains all that a faltering Viet Cong needs to defect, including a safe-conduct pass and a map of the local district showing precisely where-and how-to find the Allied side. Throughout the country, the kits will be hand-delivered to Viet Cong families by an extraordinary assembly of postmen: former Viet Cong who, as Hoi Chanh (returnees), have become members of the government's armed propaganda teams. The kit will be only...