Word: howards
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Dates: during 1980-1989
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Imagine, if you can, living someday in an America where nobody under the age of 40 can remember names like Pepsi-Cola or Ford or Howard Johnson's. Impossible! So on a drive from New York City to Washington not long ago, it seemed the most natural thing in the world to stop for lunch at the next Howard Johnson's. A hot dog and some French fries and a dish of maple-walnut ice cream. That was what one had been doing on the superhighway to Washington ever since it was built back at the dawn of the Republic...
...that was just an appetizer to the prospect of a Howard Johnson's ice- cream cone containing one of the famous 28 flavors. Chocolate or coffee (or maple walnut) might be good enough for parents, but if one was an inquisitive and competitive boy with a mania for collecting things, the obvious challenge was to eat all 28 flavors. This was not so easy as it might seem, for not all Howard Johnson's restaurants carried all 28 flavors. Nor was it as pleasant as it might seem either, for there were flavors like ginger that had very little reason...
...really possible that Howard Johnson's simply disappeared, and without anyone saying farewell? No, the reality is more interesting. From the day in 1928 when Howard D. Johnson opened his first roadside stand, in Wollaston, Mass., to sell hot dogs and a rich chocolate ice cream of his own formulation (16% butterfat), the next half-century was largely a story of growth and profit. But that success inevitably brought increased competition from all kinds of newcomers, like McDonald's, and the gas shortages of the 1970s hurt all roadside businesses considerably. There were also some who claimed that baby-boom...
Marriott has little interest in Howard Johnson's traditions. It prefers its own traditions, as exemplified by the name of co-founder Alice Marriott. Last June it began giving Bob's Big Boys in San Diego the new name of Allie's. "The intention, long term," says a company spokesman, "is to convert all Bob's Big Boys and Howard Johnson's to Allie's." While this was going on, however, some of the old-timers who had obtained their Howard Johnson's franchises from old Howard Johnson himself were fretting about being sold from conglomerate to conglomerate. So they...