Word: howards
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Dates: during 1980-1989
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STAFF WRITERS: Daniel Benjamin, Janice Castro, Howard G. Chua-Eoan, Philip Elmer-DeWitt, Guy D. Garcia, Nancy R. Gibbs, Christine Gorman, Scott MacLeod, Barbara Rudolph, Michael S. Serrill, Laurence Zuckerman...
...first glance, it seems that many of the barbs that have been hurled at the medium are warranted. Serial callers espousing offbeat or racist theories can often get on the air before producers catch on to their voices and their schtick. Radio personalities like New York's Howard Stern do indeed thrive on verbal violence, personal attacks and explosive behavior...
Right now, all these are among the half a dozen or so eating concepts being tested in pilot restaurants around the country in the hope that they will grow up to be the new-age McDonald's, Bob's Big Boys or Howard Johnsons. Such national restaurant chains are made, not born. Dreamed up by corporate entrepreneurs, they are produced by high-priced, savvy market researchers, advertising gurus, graphic designers and architects -- as well as by food consultants who cook up portion-controlled, idiot-proof recipes to feed the projected image. Owing more to McLuhan than to Escoffier, their packages...
...commercial). That is why, for example, Marriott since June has opened 14 branches of Allie's in San Diego (where San'wiches is also being tested). Only after such saturation will Chairman J.W. Marriott Jr. convert more of his Bob's Big Boys, as well as Wag's and Howard Johnsons, to the new theme...
STAFF WRITERS: Daniel Benjamin, Gordon Bock, Janice Castro, Howard G. Chua- Eoan, Philip Elmer-DeWitt, Guy D. Garcia, Nancy R. Gibbs, Christine Gorman, Scott MacLeod, Barbara Rudolph, Michael S. Serrill, Laurence Zuckerman...