Word: howelis
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When demand exceeds supply, it's great for word of mouth but lousy for business. So to secure 3-D screens for their product, some studio bosses have been playing old-fashioned hardball. The week before How to Train Your Dragon opened, the Los Angeles Times reported that "Paramount Pictures...
Cash of the Titans The rush to 3-D began in earnest early last year, with much tub-thumping about how A-list directors like Steven Spielberg and James Cameron were testing the format. The box office verified that interest: four of the top dozen domestic hits of 2009 were...
Oh, one other item: Avatar demonstrated that 3-D could bring studios gigantic bundles of cash. For ages, the rule of movie exhibition has been that customers pay the same price for a movie that cost $250 million to make (say, Harry Potter and the Half-Blood Prince) as for...
"Avatar was a game changer," says Bock, "but so was Alice in Wonderland. People were expecting it to do $65 [million] to $70 million [its first weekend], but then it goes and does $116 million, which is something almost unseen outside a traditional Hollywood blockbuster. So now that's something...
3-D: The Final Destination Soon there'll be enough screens for all the 3-D movies. But will there be enough 3-D movies to fill those screens? Consider that last year, eight new films were released in the format: Avatar, Disney's A Christmas Carol, Cloudy with a...