Word: howes
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Dates: during 1950-1959
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How much does the new convenience cost the U.S. housewife? Couples and small families agree that the price is right, but large families often find prepared food portions too small, priced too high to buy in quantity. Gourmet foods are almost uniformly expensive. Yet a U.S. Department of Agriculture study...
Since Mortimer took over the company, General Foods has plunged more deeply into research. It used to spend .5% of its sales dollar on research, this year will spend 1.3%. Its laboratories are equipped with 19 storage rooms that simulate desert, winter, tropic and arctic climates to test how long...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more...
One of the best-kept secrets of World War II was spilled by British Historian Arthur Bryant in a book called The Turn of the Tide (TIME, May 20, 1957). Who really devised the strategy that defeated Germany? Bryant's answer: General Alan Brooke, Chief of the Imperial General...
Once the Allies secured the Normandy landings, the Americans again got in the way. Why were they always complaining about cautious, tidy Montgomery when he was really taking the brunt of the battle? (The fact is that many military men, including Germans, feel that Monty could have taken his major...