Word: hoxton
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...personal experiences as a consumer - specifically, his distaste for what he calls "rip-off" charges for things like phone calls and movies - that inspired him to go into the business. He built a traditional hotel, but lowered costs by making careful choices in siting and design. Rooms at the Hoxton are all 20 sq m in size, roughly 20% smaller than those you'll find in conventional hotels of similar quality. All rooms have identical layouts and furnishings, which reduces costs. The hotel is also located in the offbeat but increasingly trendy Hoxton neighborhood near London's financial district, where...
...entrepreneurs are working on answers - and their novel approaches to issues such as room size and pricing could change the travel industry. One of these fledgling hoteliers is Sinclair Beecham, co-founder of the U.K.'s Pret A Manger sandwich-shop chain, who last autumn opened the 205-room Hoxton Hotel, which he calls an "urban lodge," in London. Urban lodge? Unlike a Shrager-inspired boutique hotel, where cool, sleek design often comes off cold, Hoxton Hotel has the homey comforts of a rural inn. Yet, says Beecham, "It's got concrete floors, exposed columns and exposed ceilings...
...Hoxton's phone and movie fees are rock-bottom, and the only thing in the minibars is a carton of milk and two bottles of water, all free. Yet the Hoxton doesn't feel cheap. Rooms include touches such as Egyptian cotton sheets and duck-down duvets. Beecham calls them "beautiful little boxes people can stay in." Standard rates start as low as $115, and the typical traveler pays about $190 a night - roughly 18% less than the London average. Since opening, the Hoxton has been 100% full. "If it was twice the price, there would be nobody here," Beecham...
...three operators offer special pricing plans for exceptionally thrifty guests. Like many airlines, both easyHotel and the Hoxton Hotel give discounts for early booking. (Reserving a month in advance at the South Kensington easyHotel will save you about $10.) Meanwhile, Woodroffe says he intends to rent Yotel rooms for as little as $49 for a four-hour stay. That will be possible because he plans to roll out Yotels at airports (a Heathrow Yotel is slated to open this summer) and other travel hubs such as train and subway stations, where guests in transit may require rooms only...
...offices of the East India Company-a fragile, stammering youth with a large head on a thin little body, pipestem legs, and a strained look about his eyes. As a result of a nervous breakdown he himself had spent six weeks "very agreeably in a mad house at Hoxton." But confronted with the hard-and-fast alternatives of taking care of Mary or committing her to an institution, Charles never hesitated. Until death parted them, brother and sister lived together like an old devoted married pair. During the long periods when Mary was sane, brother and sister wrote together (Tales...