Word: hoya
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Boxing executives love to crow about the pay-per-view revenues a big fight delivers, but if you look at the numbers, it's plain to see that pay-per-view is killing boxing's cultural relevance. For example, the 2007 mega-fight between Oscar De La Hoya and Floyd Mayweather pulled in $136.6 million from pay-per-view. Yes, that's great business for the fighters, promoters, and HBO, which televised the bout. But consider: about 2.44 million households purchased that fight, a pay-per-view record. Know how many households watched WWE wrestling on the USA network...
...Look at the total viewership figures. On average, they say, four to five people get together to watch a big pay-per-view fight in someone's living room, lowering the per-person cost for a $50 bout. Fine. Assuming that for every household that purchased De La Hoya-Mayweather, five people saw it, that's 12 million viewers - not bad. Yet, even by this optimistic measure, boxing's biggest event this decade still couldn't outdraw the audience for last week's New England Patriots-Buffalo Bills regular season game on ESPN, which reached 14 million viewers...
...wasn't the kind of boxer whose name resonated among the general public, like Oscar de la Hoya or Mike Tyson. But Arturo Gatti, the Canadian boxer who died July 11 at age 37 after being strangled in a Brazilian hotel room--by his wife, according to police--was an icon among sophisticated fans. And he was an icon for a reason that exists only in boxing, which is that it didn't matter if he won or lost...
...Watch a free boxing lesson with Oscar de la Hoya...
Speaking of Pretty Boy, who also reached the top with an impressive victory over De La Hoya, he's decided today was a great day to announce that he's coming out of retirement to fight Marquez. A victory in the match today almost guarantees a big-time fight, and a huge payday with Floyd sometime early next year. Most pundits will tell you Pacquiao should dispatch Hatton easily, and Mayweather will be the real challenge, but Hatton has more than a puncher's chance...