Word: hoya
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...much had been made of this fight, which had been ballyhooed as the "Fight of the Century," and now in the penitential brightness of the ring Oscar De La Hoya, the most popular fighter in the world, and Floyd Mayweather Jr., boxing's best, pound for pound, awaited their fate as the judges handed in their scoring cards. But there was more to it than just the super welterweight belt: the world was judging the sport of boxing...
...Boxing's popularity has been unraveling for some time now, but De La Hoya-Mayweather Jr. became the Super Bowl of boxing, the most-anticipated fight of the year, if not the last two decades. It pitted archetypes: self-effacing De La Hoya vs. trash-talking Mayweather. The MGM Grand sold out its 16,200-seat arena in three hours, generating $19 million, a Nevada boxing record; the fight had its own HBO reality series; ringside seats were fetching $20,000; and, while the final numbers won't be known until mid-week, the fight...
...really expected it to go for 12 rounds. Mayweather Jr. and De La Hoya might have sweet smiles but they have apocalyptic fists, and they had been talking poorly about each other for four months. "I truly feel that Mayweather Jr. needs a humbling experience," said De La Hoya. "I'm gonna beat you 'til you respect me, I'm gonna beat you 'til you call me Pretty," said Mayweather. "Don't miss this one, it might not be too long," warned Freddie Roach, De La Hoya's trainer. But it was not to be. De La Hoya had been...
...come up with the next big things for the nose or taste bud, fragrance-and-flavor companies send their scientists on "scent treks." On a recent trip to Papua New Guinea, Roman Kaiser, director of smell research for Givaudan, collected more than 50 samples, including a rare hoya plant. "The scent reminds you of dark chocolate, with olfactory notes rarely found in flowers," Kaiser says. He has amassed more than 2,500 natural scents over the years and has reconstituted more than 450. To create authentic flavorings, Givaudan's researchers go on "taste treks" to gourmet restaurants and popular street...
Throughout his career, critics have knocked De La Hoya for lacking aggression. "My style is going to be totally different," he says. Mayweather's taunts have clearly irked him. "Everybody in life needs a humbling moment," De La Hoya says. "On May 5, it's my job to give Floyd Mayweather that humbling moment." Floyd Mayweather will be hard to make humble. But boxing needs both fighters to deliver that moment. [This article contains a table. Please see hardcopy of magazine.] Tale of the Tape De La Hoya Mayweather 5 ft. 11 in. Height...