Word: hp
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...price point I like to watch since it's where most of the cool new technology gets introduced. Generally, $200 printers can generate borderless 4x6s and 5x7s, and have color LCD screens and card readers so you can turn a shot into a print without turning on your computer. HP just delivered a new player at the $200 mark, and as expected at this price, it delivers a lot of performance. It's also a huge step forward for HP...
...world doesn't know it. The island's nimble manufacturers produce more than two-thirds of the globe's LCD monitors, nearly three out of four notebook PCs, and four-fifths of PDAs. Yet most of this digital gear is made under contracts with big foreign tech companies like HP, Apple and Dell and is resold to consumers carrying those well-known brand names. No longer...
...wide range of PC gear, limits its branding efforts to PDAs with built-in global-positioning systems. Asustek Computer, which sells notebooks under the Asus name, shuns expensive sports sponsorships and concentrates on advertising in PC specialty magazines to reach a geek audience. "If you compare us with HP and Dell, we still belong to the small potatoes," says Sunny Han, Asustek's marketing director. "We focus on niche marketing, to niche people...
...from the vital U.S. retail market in 1999, Acer has since rebounded to become the No. 5 computer brand in the world. While global PC sales were up 14.7% overall last year, Acer grew at a 34.5% clip, meaning the company is gaining ground on the top four: Dell, HP, IBM and Fujitsu Siemens. "Most people couldn't see a turnaround happening, but Acer has a decent brand that's quite successful in Asia and Europe," says Steven Tseng, an analyst with Yuanta Core Pacific Securities in Taipei. "It's been a remarkable comeback...
...HP faces a new challenge. Dell has become a strong competitor in printing, undercutting HP's pricing. Given that imaging and printing account for 70% of HP's profit, the challenge is significant. "Dell is giving away their printers rather than charging for them," says Vyomesh Joshi, head of HP's printer and PC group. "They're trying to buy the business." HP continues to diversify, presenting rear-projection TV, for instance, as an extension of its innovations in printing. No doubt HP is hoping to avoid a race to the bottom. --By Jeremy Caplan