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...Microsoft software. It doesn't make sense to him--or to some industry analysts--to spend so much money on other people's technology, especially now that Dell seems to have the PC direct-sales market sewn up. "Strapping together boxes and selling them is not an area where HP is doing well," Hewlett points out. "Why get further into that business...

Author: /time Magazine | Title: HP's Fierce Face-Off | 3/4/2002 | See Source »

...brighter path, Hewlett says, would be to spend a few billion growing HP's most profitable division, the one that makes printers and digital cameras. There's an alternative Gillette strategy: seed the exploding digital-camera market now; cash in on lucrative printing services later. Think of all those PowerPoint presentations and full-color reports that companies across the country are sending to Kinko's right now. That, argues Hewlett, should be HP's turf. "Our printing business alone is worth more than our current stock price," he says...

Author: /time Magazine | Title: HP's Fierce Face-Off | 3/4/2002 | See Source »

Printing and imaging have long been the jewels in HP's crown, and Fiorina bristles at the suggestion that HP doesn't innovate enough (indeed, the company recently introduced the first photo printer that prints directly from a digital camera's storage card). She slams Hewlett's alternative as a waste of opportunity. Roughly 25% of the profit a combined HP-Compaq would make, in the best-case scenario, would come from printing and imaging. "It would be an easy course if we were focused on the short term," she says. "We're looking 10 years ahead...

Author: /time Magazine | Title: HP's Fierce Face-Off | 3/4/2002 | See Source »

...course, that sidesteps the question of whether HP and Compaq can successfully merge without leaving the floor slick with blood. Most large-scale tech-firm mergers have been hideous disasters. Compaq's last acquisition, the Digital Equipment Corp., was a textbook example of how not to do it. Good products died, top talent fled and resentment lingered for years after management cut 15,000 jobs. Now HP plans, upon the merger, to lay off 15,000; it also hopes for cost savings of $2.5 billion. A team of 500 is working full time on integrating the companies, though most...

Author: /time Magazine | Title: HP's Fierce Face-Off | 3/4/2002 | See Source »

...this the HP way? Certainly Bill and Dave would have balked at laying off 15,000. In 1970 they chose cutting work hours 10% over firing 10% of the company. On the other hand, Fiorina's gamble on greater growth is about as gutsy as their decision to build an oscillator in their garage back in 1939. "I respect her for being aggressive," says Craig Barrett, CEO of Intel, HP's largest vendor. "And I'd label her a work in progress." This is what the HP story has that Enron's doesn't: a heroine in transition...

Author: /time Magazine | Title: HP's Fierce Face-Off | 3/4/2002 | See Source »

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