Word: hpr
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Dates: during 1976-1976
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...thumbed through the pages of the Columbia Journalism Review recently and kept alert for the appurtenances of Harvard that pop up all over society, you've probably seen a Harvard Political Review advertisement. And if you read the HPR, you've seen the Columbia Journalism ads there. It's all part of a package deal put together two years ago by some HPR editors in an attempt to break into the national market for political journals. Their attempt failed miserably. In the process, however, they almost implemented a cultural revolution at the Review and left the magazine graphically improved...
...marketeering and promotion gimmicks that typified the HPR in 1974-75 were a far cry from the student activism which spawned the Review in the late 60's. The first issues of the Review, beginning in April 1969, carried cover photographs of students demonstrating against the Vietnam War and against ROTC. The prevailing message of the magazine was anti-war, but a lot of space was also devoted to campus politics...
...marketing and promotion side, ads for such periodicals as the Columbia Journalism Review, The New Republic, The Nation, and Washington Monthly began to appear in the HPR, in exchange for free space in those publications for HPR ads. The number of subscriptions rose from only 20 under the old format to over 200 by February 1976. The staff sent out the large donor packets and waited...
There was one bright spot on the fundraising scene. After consultation with Marty Peretz of The New Republic and other fundraising wizards, the Review staff set up after Christmas 1974 a "Friends of the Harvard Political Review" program, consisting of mailed issues of the HPR (with letters asking for regular fifteen-to-twenty dollar contributions) to former Fellows of the Institute and people affiliated with the Kennedy School of Government. According to Saylor, "There's been a good response to our first mailings--it looks promising." But even an optimistic estimate of Friends' support amounts to less than...