Word: hr
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Dates: during 1980-1989
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...chopper ferried Captain Hawkeye Pierce homeward from Korea, the 2½-hr. final episode of M*A*S*H became the single most watched show in TV history. Based on Nielsen measurements, CBS claimed that an estimated 125 million people saw all or part of the final show, garnering 77% of last Monday night's audience. M*A*S*H surpassed the previous alltime leader, the 1980 "Who Shot J.R.?" episode of Dallas. With 30-second commercials selling for as much as $450,000, the highest price in history, the program earned CBS some $14 million...
...first hour, called Daybreak, was predominantly devoted to a rapid-fire rendition of major news stories. The next 2¼ hr., titled Good Morning Britain, presented by Frost and the sloe-eyed former Independent Television News (ITN) newscaster Anna Ford, featured interviews averaging five minutes each and lighter fare. The first week showed Frost, cheeky and condescending as usual, performing such tasks as reading bloopers from the morning papers. Frost and Ford will also be hosts on a semiregular feature called Through the Keyhole, in which a probing TV-am reporter rummages around the home of a celebrity, psychoanalyzing...
...radio spots, and newspaper and magazine ads-well over a billion "impressions" in all. If these projections are accurate, then doubtless you already have the word: on Sunday, at 8 p.m. E.S.T., ABC will begin broadcasting the most expensive, most spectacular mini-series ever made, a $40 million, 18-hr, adaptation of Herman Wouk's 1971 novel, The Winds...
...film and twelve more to edit. There were about 50,000 costumes, and Mitchum alone had 112 changes. When the cameras stopped, Curtis had 1 million ft., or 185 hrs. of film, which he cut down to 81,000 ft. That will translate, minus commercials, into about 15 hr. of air time...
...capital out of new movies, and the nationwide "superstations" beam Greta Garbo and John Wayne to more than 25 million homes. The local independent channels thrive on TV reruns: you can catch Mary Tyler Moore every night and M-A-S-H ten times a week. On the 24-hr. Cable Health Network, a psychiatrist is either preventing or precipitating a woman's emotional collapse. On an ad hoc network formed by Mobil Oil, the Royal Shakespeare Company revives Nicholas Nickleby and the sagging post-holiday spirits of 10 million viewers. And on each of the three "major" networks...