Word: hrebiniak
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...never put its heart into developing smaller, high-quality cars. It took a new division, Saturn, to develop GM's first winning U.S. small car. "When you're on top of the heap, there's a disdain for change, a disdain for new ideas," says Lawrence Hrebiniak, a professor at the Wharton School. "It just goes with the territory, because...
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