Word: hsa
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Dates: during 2000-2009
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When Robert S. Donnenfeld ’07 and Adam R. Mahfouda ’07 launched fillyourfridge.com last month, they knew they faced some formidable competition. A month before, Harvard Student Agencies (HSA) had already begun delivering groceries to the doors of hungry Harvard students—the same service fillyourfridge.com planned to provide...
Then they thought: devil horns. One ad likens a devil-horned President Bush to an overpaying HSA customer. Only the devil, apparently, would give his money to HSA...
...HSA Manager Michael E. Kopko ’07 says his company remains unfazed, though the delivery service plans to meet its competitor’s challenge by lowering prices next month...
...price wars and claims to coolness aren’t the only way the companies have differentiated themselves. While fillyourfridge.com delivers its snacks and beverages—anything from Poland Spring to Easy Mac—to your door on weekends, HSA delivers any day of the week, but only during select weeks. (Kopko explains that since his company delivers in bulk, demand isn’t high enough to merit being on-call all the time...
Both companies offer bulk delivery for special occasions like parties, study breaks, and late-night binges. Both offer a diverse line of snacks and beverages, though in addition to standards like 24-packs of Diet Coke, HSA also offers extras like Charmin Toilet Paper and Beirut-ready red cups...