Word: hsbc
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...HSBC is more than just a bank. Sure, it's flush with $1.5 trillion in assets, and its canny deposits scooped up pre-tax profits of $21 billion last year. But it's also got a worldwide staff of 250,000, many of whom spend much of their time in the air shuttling among HSBC's 10,000 offices. And that makes the London-based megabank both a global building manager and a major travel company...
...Environmentally, that's a pretty big footprint. HSBC may not be responsible for the kind of carbon emissions of, say, Big Oil, but producing the energy sucked up by the bank and its airborne execs resulted in the emission of some 606,300 tons of CO2 in 2003. This year that figure will top 771,630 tons. Unlike its bottom line, that's not a figure the bank is proud...
...Mexico HSBC acquired and recapitalized a local bank, Grupo Financiero Bital, for $1.9 billion in 2002, and now that country is the fourth largest profit generator for HSBC globally (after the U.S., Britain and Hong Kong). The success in Mexico has been spurred by an unusual marketing campaign. Executives discovered that the HSBC name is a tongue twister in Spanish, so it launched ads to teach Mexicans how to pronounce the brand correctly. In one TV spot, a man in an HSBC tie leads a crowd at a soccer match in an H-S-B-C cheer...
...true irony facing Green is that his legacy may very well depend on getting the bank back to where it started. Although HSBC's pretax profits from emerging markets jumped 45% in the first half of 2005, according to Morgan Stanley, some bank analysts believe that Green will have to make even more major acquisitions to keep up that pace, especially in Asia. "It is a critical part of the potential growth," says Smith, HSBC's Asia CEO. "It is very important that we get it right." If HSBC does, its future may well be as storied--and profitable...
...HSBC has been expanding rapidly and has assets nearly equal to Citigroup...