Word: hsl
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...Infections and eating problems were hallmark for patients [with advanced dementia],” said Mitchell, who is also a senior scientist at Hebrew SeniorLife (HSL), a Harvard Medical School affiliate. “Far too many patients received stressing symptoms, and the care they receive at the end of life has not been optimal, in part because they have not been recognized as [having] a terminal illness...
...advanced cancer, if they have any discomfort, we’ve no hesitation about treating them or doing things to tend to their comfort. They become the utmost priority in our mind,” said Sharon Inouye, professor of medicine and director of the Aging Brain Center at HSL...
Months after launching in the U.S., HSL shipped to Japan, its first offshore market. The company couldn't afford its own subsidiaries, so within each country or region it signed an exclusive distributor, which uses HSL's global marketing strategy but handles TV advertising, local-language websites and events...
Take Japan. Public demos proved a perfect vehicle for product exposure in that densely populated country. HSL rolled out Heelys in brighter colors and produced Hello Kitty and Winnie the Pooh models to take advantage of local licensing agreements. But success spawned cheap copies, slicing HSL's monopoly market share in half. In a neat bit of counterprogramming, however, its man in Japan recommended fighting the pirates on their turf: self-serve discounters. So HSL created Cruz, a lower-priced sub-brand, exclusively for Japan...
With only 2 million heelers, compared with some 10 million skateboarders, HSL can grow if it can turn the shoes into a lifestyle product, says Marshal Cohen, chief analyst at NPD Group. He suggests that HSL elevate the brand by working to make heeling an Olympic event. Having staged the Pan-Asian Heelys Challenge for three years, and with the first European competition kicking off next summer, "we think about that all the time," says Staffaroni. It worked for snowboarding...