Word: hsu
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Until recently, many Americans felt the same way about a DVD player. The digital successor to the VCR was a luxury item, costing hundreds of dollars on average. But that was before Ji, 50, and his partner, Ancle Hsu, 41, burst into the home-electronics market. Since Apex introduced its first model in early 2000, for $179, the price of DVD players has plummeted. Apex, based in Ontario, Calif., remains a low-price leader, with its basic units now selling for about $59 at large retailers like Circuit City and Wal-Mart. The fledgling company has captured...
...reality, the story of Ji and Hsu is more one of dogged, thrifty perseverance. The two became friends in the late 1980s working for a Los Angeles scrap-metal business that exported to China. Hsu was a Taiwanese immigrant who arrived in 1984. Ji came to Los Angeles as a graduate student in 1987, having recently earned his M.B.A., and was sending money home to his wife and daughter in Shanghai...
...started a side business importing speakers and amplifiers, and later DVD players, from China. The first units they imported and sold through Circuit City differed from others sold in the U.S. at the time in that they could play MP3 files. The players also sported a quirk Ji and Hsu say they were unaware of: a manufacturing error allowed users to copy DVDs to videotape and override coding that prevents DVDs of films from being viewed in countries where they have not been released...
...Hsu are expanding the Apex brand. They launched a television line earlier this year and are looking into digital cameras and air conditioners. Both men rack up loads of frequent-flyer miles across the Pacific. "I'm much busier than I want to be," says Hsu, the father of a girl, 8, and a boy, 4. He likes to spend his downtime watching cartoons with the kids and teaching his daughter to roller-skate...
...most creolized language in history--melded with other tongues to form hybrids like Spanglish (with Spanish) and Sheng (with Swahili)--governments around the world had championed programs to teach the standard English spoken in American and British boardrooms (TIME Global Business, Nov. 26, 2001). Now in Tainan, Taiwan, Mayor Hsu Tain-tsair has taken English instruction to a whole new level. Garbage trucks in Tainan usually blare symphonies to alert residents to bring out the trash. But since September, Hsu has had several trucks blast English phrases like "May I help you?" and "How much is it?" Dozens of five...