Word: hubbardism
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...flowing black silk tie, the wide-brimmed felt hat of the founder have been adopted (and greatly modified) by the son. But here the father-son resemblance ends. Many changes have come to the Shops. In the early days all of the workers were shareholders; profits were split; Hubbard the First took a salary of $50 a week. Now the Roycrofters looks like any other family-owned company. Assets are about $700,000; there are preferred shares which pay dividends, common shares which do not. Brother Hubbard controls the company, a half-sister owns an interest, craftsmen are paid wages...
Founder Elbert Green Hubbard was known in his day as the Hero of the Simple Life. Playboy, philosopher, publisher, poseur, he founded the Roycrofters in 1895 from an idea he picked up at William Morris' hand-made-book works in England. When he returned to the U. S. he was downcast by the shoddy vulgarity of the 1890's, developed his own creed of beauty & culture. Everyone, he believed, wanted to create something beautiful and useful with his hands. The Roycroft Shops gave anyone who went to East Aurora material with which to work...
...Hubbard II is at one with his father's beliefs on manual work and a life close to nature, but he does not devote his whole time to it. Reforestation is his hobby. He conducts a nursery on a 75-acre farm unconnected with the Roycrofters. Except for the printing and binding shops Roycrofters are not so multitalented as they once were. The Turkish Corner passed on with Queen Victoria; modern decorations do not include many brass or bronze ornaments. But the presses, turning out mostly reprints of the Founder's works, have withstood a fair test...
Book, Little Journeys to the Homes of Good Men and Great, and the famed Elbert Hubbard's Scrap Book (first published in 1923). Under Hubbard II the publishing business has grown. Last week he pointed with pride to 1,500 orders on hand for Little Journeys and a new memorial edition on the press...
...Elbert Green Hubbard was twice married, begat five children, all living. Surviving also is his first wife, Bertha, mother of Elbert II, Sandy, Ralph, Catherine. His second wife, Alice, bore him one daughter and died with him on the S. S. Lusitania...